The key is to visualize, understand and impact quick solutions to both highly complex or uncomplicated problems. Whether it is programming, software testing, or machine learning, an inquisitive mind that continually strives for the right answers is important. A computer science engineer builds a wall of codes and binaries and witnesses the world from that view. While this attribute exhibits your passion as an engineer, you will have to break down the codes so that a non-technical person can understand. Remember that your clients or the end-user are not familiar with the codes you write in the terminal, they are more concerned if those lines of code can solve the problem. Therefore, while you are pursuing an engineering course in computer science, make sure you also pay attention to soft skills. Try and become a people person. Soft skill is an important skill set that many computer engineers ignore. However, in a job scenario, especially during interviews, these skills are imperative.
Another key difference is the decision-making process. With B2C, the customer could make a relatively quick decision to buy from you. Of course, you first need to earn their trust through your digital marketing strategy. But one person is often the sole decision-maker, especially if you’re retailing an item like clothing or kitchen gadgets. Things can become more complex with bigger ticket items like vacations. But the purchase journey is quicker and less complicated. With B2B marketing, a business may have to convince several stakeholders - you could be selling building materials directly to large construction companies and in competition with similar providers. Ultimately, it’s all about knowing your target customers, and tailoring your marketing accordingly. The benefits of digital marketing. Digital marketing can help you get to know your audience, learn important information about them, and provide metrics that will give your marketing team credibility. 1. You will get to know your audience.
You can connect with customers on the other side of the world, in multiple time zones, as seamlessly as though you were taking out an ad in the local newspaper (easier, in fact). You can expand your market reach and grow your business in ways that would have seemed impossible before. 4. Digital marketing is adaptable. Withdigital marketing, you can be fast, fluid and nimble in your approach. Trial different strategies, assess the results, and try something different the following month - or week. Get access to real-time data to help inform your business decisions - there’s no need to wait weeks to see the results of a campaign. 5. You can personalize by channel. Your marketing must deploy cross-channel functionality from teams with multiple skillsets to engage customers where they are in that precise moment. For example, each social media platform includes different audiences and expectations, so marketing may look different for each.
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